Marketing Management

KMITL MASTERCLASS
สถาบันเทคโนโลยีพระจอมเกล้าเจ้าคุณทหารลาดกระบัง
Category Full Course
วิชานี้มี Certificate

ราคา

1,000 บาท

เกี่ยวกับคอร์ส

Marketing is an art to Understand Customers Well. This Master Class will provide knowledge, skills, and experience to understand and tackle the critical business situations during the COVID-19 Pandemics. The instructor will educate and provide students with the notion in a world that deemed as necessary changes for rapid transformations and disruptions which may business experience. In this master class, the Legendary instructor not only discusses the concept and theory but also educates the theoretical implications relevant in a practical business environment. These strategies may be embraced for businesses to optimize their access to markets, experience growth, and earn sustainable profitability while in line with the ethical and legal regulations of the country it belongs.

Benefits that students will receive

– Perform a good critical thinking on Marketing Management.
– Be able to gather, analyze, and summarize Marketing Management, Marketing Approaches, Marketing Mix, etc.
– Can think, analyze, and solve problems in relating to administration and management systematically including the use of information in making decisions effectively.

บทเรียนทั้งหมด (14 บท)

1 Chapter 1 - Introduction to Marketing   

  

At the end of this chapter, students must be able to explain

  1. Definition of marketing
  2. Various types of marketing
  3. Purposes of marketing 
  4. Explain the Four Pandemic Marketing Keys (4Pks) to the existing 4Ps to make 8Ps

Assoc. Prof. Dr. Sudaporn Sawmong

2 Chapter 2 - Marketing Culture   

  

At the end of this chapter, students must be able to explain

1. Marketing Culture

2.  Marketing Perspective

3. Geographical Marketing

4. Marketing during Pandemics/Economic Recessions and 21st Century and others related to  this subtopic

5. Needs Vs Wants

Assoc. Prof. Dr. Sudaporn Sawmong

3 Chapter 3 - Strategic Market Planning   

  

At the end of this chapter, students must be able to explain

1. Strategic Marketing Planning

2. The Five main Components of Marketing Plan

3. Basic Marketing Tools/Techniques of Marketing Strategies

Assoc. Prof. Dr. Arthur Gogatz

4 Chapter 4 - Global Business and Environment   

  

At the end of this chapter, students must be able to explain

  1. The Major External Factors that Influence the Marketing Environment

  2. The Influence of Agencies of International Trade Organizations on Marketing/Business

  3. International Marketing Tools in a Global Business Environment

Assoc. Prof. Dr. Arthur Gogatz

5 Chapter 5 - Marketing Research   

  

At the end of this chapter, students must be able to explain

1. Marketing Research

2. The Five -Steps of Marketing Research

3. The Impact of Marketing Research to Firms and Marketers (Individuals).

4. Basic Marketing Tools/Techniques Useful Marketing Research Tools

Mr. Bilal Khalid

6 Chapter 6 - Product Marketing   

  

At the end of this chapter, students must be able to explain

  1. What is Product Marketing? What Product Marketing do?

  2. What is Product Development Strategy?

  3. The Influence of Innovation on Product Development

  4. The Effect of Research and Development on Product Development

  5. The Challenges/Risks of Introducing a New Product to the Market

  6. Developing New Products and Managing the Product Life Cycle

Mr. Bilal Khalid

7 Chapter 7 - Products Segmentation   

  

At the end of this chapter, students must be able to explain

  1. What is Market Segmentation?

  2. Explain the importance of and criteria for effective market segmentation.

  3. Describe the basis for segmenting both B2C and B2B markets.

  4. What is Targeting Marketing?

  5. Describe the factors and analytics involved in selecting target markets.

Mr. Navidreza Ahadi

8 Chapter 8 - Promotional Strategies   

  

At the end of this chapter, students must be able to explain

  1. What is Marketing Promotional Strategies?

  2. Developing the Sales Promotion Strategies.

  3. Implementation of Sales Promotion Strategies for Firm Success.

  4. Promotional Strategy Impacts on Organizational Market Share

  5. The Ethical Issues with Sales Promotion

Mr. Navidreza Ahadi

9 Chapter 9 - Personal Selling   

  

At the end of this chapter, students must be able to explain

  1. What is Personal Selling Strategies?
  2. Personal Selling and Sales Promotion
  3. Steps Involved that Make Good Sales
  4. The Foundational Elements Necessary For Sales Success
  5. The Different Types of Sales Positions
  6. Personal Selling Strategy Impacts on Organizational Market Share
  7. The Impact of COVID -19 on Personal Selling Strategies

Dr. David Agahi

10 Chapter 10 - Supply Chain Management and Logistic   

  

At the end of this chapter 10, students must be able to explain

  1. What are Supply Chain Strategies?
  2. Supply Chain and Logistics Management
  3. The Different Between Supply Chain and Logistics Management
  4. The Influence of Logistics in Supply Chain Management
  5. The Impact of COVID-19 on Supply Chain Strategies 
  6. The Ethical Issues in Supply Chain and Logistics Management

Dr. David Agahi

11 Chapter 11 - Pricing Strategies   

  

At the end of this chapter, students must be able to explain

  1. What are Price Strategies? Strategies for Cost Leadership
  2. Price Adjustment Strategies
  3. Price: Understanding and Gaining Customer Value
  4. Other Internal and External Considerations Affecting Price
  5. Public Policy and Pricing 
  6. The Influence of Good Pricing Strategy On Sales

Dr. Vasu Keerativutisest

12 Chapter 12 - Branding Strategies   

  

At the end of this chapter, students must be able to explain

  1. What is Branding Strategies? Strategies for Branding
  2. The Importance of Branding: Why Branding Matters?
  3. The Influence of Branding on Marketing
  4. The Impact of Packaging on Brand Building
  5. Impact of Social Media on Brand Management 
  6. The Impact of COVID -19 on Branding Strategies

Dr. Vasu Keerativutisest

13 Chapter 13 - Customer Relationship Management   

  

At the end of the chapter, students must be able to explain

  1. What are customer relationship management strategies?
  2. Managing customer relationships and capturing customer value
  3. Importance of customer relationship management to Marketing and Sales
  4. Partnering Customer Relationships
  5. Impact of COVID-19 on Customer Relationships

Assoc. Prof. Kantanyu Hiransoomboon

14 Chapter 14 - Conclusion   

  

Review the main contents of all chapters

Assoc. Prof. Dr. Sudaporn Sawmong

ผู้สอน

Assoc. Prof. Dr. Sudaporn Sawmong

Dean & Lecturer, KMITL Business School

An awarded educational administrator for Global Leadership in "Change Management" with expertise in Business Administration and Marketing.

Assoc. Prof. Dr. Arthur Gogatz

Lecturer, KMITL Business School

An American born Associate Professor, a former marketing industry vice-president, and a specialist who has taught “Innovation in Business an..

Assoc. Prof. Kantanyu Hiransoomboon

Head of MBA Program & Lecturer, KMITL Business School

A Full time lecturer, an adviser & speaker for companies and community enterprises with 33 years of experience

Dr. Vasu Keerativutisest

Lecturer, KMITL Business School

A Finance and organization development practitioner with more than 13 years of experience in Thailand leading organizations.

Dr. David Agahi

Lecturer, KMITL Business School

Doctoral in Business Administration, with specialization in Human Resources Management. Over 30 years’ experience in High tech industries wi..

Mr. Navidreza Ahadi

Lecturer, KMITL Business School

A full-time lecturer, interested in the area of Technology Management, CRM, Innovation, and Social Science.

Mr. Bilal Khalid

Lecturer, KMITL Business School

Master’s degree in Business Management. Research interest in the area of Technology Management, Entrepreneurial Orientation, eLearning, and ..

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